Not sure I agree that most travelers visit only one comparison site. The author has a good point though. Hotel rates can vary on different OTA’s and it’s worth comparing them.  – Marc

Are you paying too much for your hotel room? The short answer is, most likely. If you are like most travelers and only shop at one of the leading online travel sites you are probably paying too much. … Visiting only one travel booking
site before buying travel products is typical behavior. Travelers become loyal to that one site or may not know that other options exist. However, recent data released by hotelicopter.com shows that if you book your Thanksgiving holiday …