While Thanksgiving Day visitors turned to reviews to guide buying decisions in far greater numbers than in previous weeks, customer questions and answers showed the largest spike, with increases of 122% and 124% respectively,
Bazaarvoice served 71 million reviews on Cyber Monday 2007 and 19 million on Cyber Monday 2006, and this year's dramatic increase spotlights both the company's exceptional growth and the radical transformation of consumer shopping behavior.



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