Archive for the ‘Online Travel Buying Behavior’ Category
Understanding Marketing Dynamics
November 9th, 2009 | 
Author: In this case, we looked at the behavior of individual visitors buying … the way that people buy certain types of financial services and travel products. …
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Orbitz receives $100 million from 2 investors
By AP Online–travel company Orbitz Worldwide Inc. said Thursday it received … Travel-services company Travelport is buying 9 million shares of Orbitz for …
PhoCus Wright Survey Finds American Travel Patterns Bode Well for …
Long weekend trips represent an important opportunity in leisure travel and the … who purchase online this report probes the travel buying behavior of …
Internet advertising on the comeback trail
The greater flexibility online makes it easier to gauge the mood of consumers by buying Internet search ads before ramping up spending in other areas, …
Product, Marketing Strategies To Shift in 2010 According to First Half 2009 …
According to the ATTA study, customers of surveyed tour operators also showed changing interest in destinations and booking behavior in the first half of …
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Do You Think You Are Paying Too Much For Your Hotel Room?
Not sure I agree that most travelers visit only one comparison site. The author has a good point though. Hotel rates can vary on different OTA’s and it’s worth comparing them. – Marc
Are you paying too much for your hotel room? The short answer is, most likely. If you are like most travelers and only shop at one of the leading online travel sites you are probably paying too much. … Visiting only one travel booking
site before buying travel products is typical behavior. Travelers become loyal to that one site or may not know that other options exist. However, recent data released by hotelicopter.com shows that if you book your Thanksgiving holiday …
Microsoft Brings Behavioral Targeting to Mobile Network
Those categories span financial services, technology and travel Behavior tracked by Microsoft mobile includes keyword search behavior from Bing…
Research and Markets: Mobile Commerce – Ahead of Its Time
Mobile marketing is a trend that will surely catch on. Savvy hospitality marketers can explore this medium now and have a head-start when mobile marketing will reach maturity. Given the high cost of PDAs and data plans, broad adaptation is still a few years away.
However, PDA owners represent an affluent source for upscale and luxury travel marketers. – Marc
Blinders May Help When You’re Tooling Around Travelocity
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Travel Web sites were among the first category of e-commerce ventures to … associated with the repeat buying behavior — mysteriously skews upward. …
