Tourism Website Consultant

Archive for the ‘Online Travel Buying Behavior’ Category

Google’s latest tweak will affect 11.8% of search queries.  It’s a good move to get rid of content farms.

http://www.pcworld.com/article/220708/google_moves_to_shuffle_down_lowquality_sites.html

Expedia is leading the counter-attack against Google’s expansion into the travel market… pretty close to what I predicted. -Marc

Those assurances have helped persuade some online travel services that Google’s ITA … Responding to the comment will only encourage bad behavior. …

Air traffic is down, car travel is up, you’re right on track David. -Marc

According to online travel research website TripAdvisor.com, … “People are definitely buying this year, but the buying behavior is different,” Nickerson …

Nice video TIG Global, this is one side of the online buying behavior. There is also an emotional decision-making pattern travel buyers go through.

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Ask the Expert Video Series: Online Buying Behavior …. This video answers the question: Do you have any research on online consumer buying behavior? …

www.metacafe.com/…/ask_the_expert_video_series_online_b…

At the 5th Annual Online Revealed Canada Conference, Steve Sorge from Mobile Fringe ran a capacity filled workshop on how to integrate mobile into this year’s marketing budget for Travel, Tourism and Hospitality professionals. Sorge clearly
identified why the …. Just like your web strategy has evolved, so will your Mobile strategy as consumer behavior continues to shift to include mobile more and more. As it is a bit of the Wild West out there right now (sound familiar? …


Online Revealed Canada, The Canadian… – http://onlinerevealed.com/

Tracking your site’s performance and visitor behavior goes by a few different monikers – site analytics, site statistics, performance tracking, etc. What it boils down to is knowing a few important pieces of data: … Not knowing how your
travel blog is doing is a bit like owning a store, and then not paying attention to whether or not anyone is shopping there, what they’re buying (or not buying), or if they leave without buying anything at all. …


Travel Writers Exchange – http://www.travel-writers-exchange.com/

Online travel agencies were booking half of the leisure and unmanaged business, … E-commerce technology has changed consumer behavior for planning, …. People weren’t buying on the Internet,” An Indian Travel website owner states …

In our research, we've seen that there is generally early search activity, then a transference to vertical engines, review sites or directories to help refine options (Business.com's buying guides provide a classic example) and probably
several vendor …. Again, like so many things that hinge on human behavior, I believe the answer lies first in qualitative exploration, then quantitative verification. For any given product, or even category of products, you start to see
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Out of My Gord – http://outofmygord.com/

While Thanksgiving Day visitors turned to reviews to guide buying decisions in far greater numbers than in previous weeks, customer questions and answers showed the largest spike, with increases of 122% and 124% respectively, …
Bazaarvoice served 71 million reviews on Cyber Monday 2007 and 19 million on Cyber Monday 2006, and this year's dramatic increase spotlights both the company's exceptional growth and the radical transformation of consumer shopping behavior.
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Your Story – http://www.your-story.org/

These two young mathematicians designed a better method to structure online auctions and ad pricing than anyone in the industry had done before. A wonderful Wired article on Googlenomics notes that at the time they implemented this … We
see in our own consulting practice that the discipline of behavioral economics can have profound effects on people’s buying behavior. In one experiment we recently did for a large travel company, a change in interface design drawing upon
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HarvardBusiness.org – http://blogs.harvardbusiness.org/