Microsoft Brings Behavioral Targeting to Mobile Network
Those categories span financial services, technology and travel Behavior tracked by Microsoft mobile includes keyword search behavior from Bing…
Research and Markets: Mobile Commerce – Ahead of Its Time
Mobile marketing is a trend that will surely catch on. Savvy hospitality marketers can explore this medium now and have a head-start when mobile marketing will reach maturity. Given the high cost of PDAs and data plans, broad adaptation is still a few years away.
However, PDA owners represent an affluent source for upscale and luxury travel marketers. – Marc
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