Impact of E-commerce on Travel and Tourism: An Historical Analysis
December 19th, 2009 | 
Author: Online travel agencies were booking half of the leisure and unmanaged business, … E-commerce technology has changed consumer behavior for planning, …. People weren’t buying on the Internet,” An Indian Travel website owner states …
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A New Way to Think about Attribution
In our research, we've seen that there is generally early search activity, then a transference to vertical engines, review sites or directories to help refine options (Business.com's buying guides provide a classic example) and probably
several vendor …. Again, like so many things that hinge on human behavior, I believe the answer lies first in qualitative exploration, then quantitative verification. For any given product, or even category of products, you start to see
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Out of My Gord – http://outofmygord.com/
Bazaarvoice Data Shows Product Reviews, Answers, and Stories Play …
While Thanksgiving Day visitors turned to reviews to guide buying decisions in far greater numbers than in previous weeks, customer questions and answers showed the largest spike, with increases of 122% and 124% respectively, …
Bazaarvoice served 71 million reviews on Cyber Monday 2007 and 19 million on Cyber Monday 2006, and this year's dramatic increase spotlights both the company's exceptional growth and the radical transformation of consumer shopping behavior.
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Your Story – http://www.your-story.org/
Getting Buy-In For Abstract Ideas – John Sviokla – HarvardBusiness.org
These two young mathematicians designed a better method to structure online auctions and ad pricing than anyone in the industry had done before. A wonderful Wired article on Googlenomics notes that at the time they implemented this … We
see in our own consulting practice that the discipline of behavioral economics can have profound effects on people’s buying behavior. In one experiment we recently did for a large travel company, a change in interface design drawing upon
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HarvardBusiness.org – http://blogs.harvardbusiness.org/
Understanding Marketing Dynamics
In this case, we looked at the behavior of individual visitors buying … the way that people buy certain types of financial services and travel products. …
Orbitz receives $100 million from 2 investors
By AP Online–travel company Orbitz Worldwide Inc. said Thursday it received … Travel-services company Travelport is buying 9 million shares of Orbitz for …
PhoCus Wright Survey Finds American Travel Patterns Bode Well for …
Long weekend trips represent an important opportunity in leisure travel and the … who purchase online this report probes the travel buying behavior of …
Internet advertising on the comeback trail
The greater flexibility online makes it easier to gauge the mood of consumers by buying Internet search ads before ramping up spending in other areas, …
Product, Marketing Strategies To Shift in 2010 According to First Half 2009 …
According to the ATTA study, customers of surveyed tour operators also showed changing interest in destinations and booking behavior in the first half of …
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Do You Think You Are Paying Too Much For Your Hotel Room?
Not sure I agree that most travelers visit only one comparison site. The author has a good point though. Hotel rates can vary on different OTA’s and it’s worth comparing them. – Marc
Are you paying too much for your hotel room? The short answer is, most likely. If you are like most travelers and only shop at one of the leading online travel sites you are probably paying too much. … Visiting only one travel booking
site before buying travel products is typical behavior. Travelers become loyal to that one site or may not know that other options exist. However, recent data released by hotelicopter.com shows that if you book your Thanksgiving holiday …
