Tourism Website Consultant

Forgot the correct name and link of a Google service?

So did I.

For both of our sanity, find it quickly on this following list: The A to Z of Google.

This is by no means complete yet, so add away might Google Connoisseurs.

A

Google Analytics

Google Apps

Google Alerts

Google Adworsd

B

Google Books

Google Blog

Google Business

Google Bookmarks

C

Google Chrome

Google Calendar

Google Contacts

D

Google Docs

Google Drive

Google Directions

Google Doodle

E

Google Earth

Google Email

Google Easter Eggs

Google Earth Pro

F

Google Fiber

Google Finance

Google Fiber Kansas City

Google Fonts

H

Google Homepage

Google History

Google Hangout

Google Headquartes

I

Google Images

Google Internet

Google Insights

J

Google Jobs

Google Jquery

K

Google Keyword Tool

Google Kids

Google Latitude

Google Login

Google Loco

Google Logo

M

Google Maps

Google Mail

Google Music

N

Google News

Google Nexus

Google Number

O

Google Offers

Google Oracle

Google OS

P

Google Play

Google Plus

Google Places

Google Pacman

Q

Google QR Generator

Google Questions

Google Quest

Google Quotes

R

Google Reader

Google Reverse

Google Reviews

Google Reverse Image Search

S

Google Scholar

Google Streetview

Google Sketchup

Google Sites

T

Google Translate

Google Talk

Google TV

Google Toolbar

U

Google UK

Google URL Shortener

Google Update

Google Underwater

V

Google Voice

Google Voice App

Google Video

W

Google Wallet

Google Webmaster Tool

Google Weather

Google Web Fonts

X

Google X Lab

Google XML Sitemap

Google X Glasses

Y

Google Youtube

Google Yahoo

Google Yellow

Z

Google Zipper

Google Zeitgeist

Google Zerg Rush

Google Zero Gravity

 

[pano file=”https://www.marchelfer.com/pano_mo/p_small.html” title=”MO River Pano” panobox=”on”]

 

 

 

 

 

As a tourism website consultant, I fully agree with NPR article on Digital Bloodhounds for the Hotel Industry.

Having combined my passion for internet and hospitality, I can see how advanced internet marketing can be, but how underwhelming some online tourism efforts are.

NPS’s article indicates the growing need for digital marketers for the hotel industry.

As a tourism website consultant, I offer experience, education and passion to make your website a success:

• 16 Years of HTML Experience
• 6 Years of SEO Experience
• 5 Years of Pay-Per-Click Experience
• Managed major tourism website redesign
• MBA in International Tourism & Hotel Management
• Traveling online since 1984
• Incorporated latest best practices for tourism websites

Tourism Website success depends on upper management buy-in. Important decisions include:

• Content Management System Cost & Feature Comparison
• Vendor selection and PCI compliance for booking engines
• Digital asset building
• Copywriting for online audience that engages, informs and sells
• Social Media Integration
• Analytics & ROI Analysis

Any tourism website needs to lead through the complete online travel cycle. Google defines the online travel cycle as follow:

• Dreaming
• Researching
• Booking
• Experiencing
• Sharing

A profitable websites includes content and digital assets for all phases of the online travel cycle.

Google’s latest tweak will affect 11.8% of search queries.  It’s a good move to get rid of content farms.

http://www.pcworld.com/article/220708/google_moves_to_shuffle_down_lowquality_sites.html

Expedia is leading the counter-attack against Google’s expansion into the travel market… pretty close to what I predicted. -Marc

Those assurances have helped persuade some online travel services that Google’s ITA … Responding to the comment will only encourage bad behavior. …

Air traffic is down, car travel is up, you’re right on track David. -Marc

According to online travel research website TripAdvisor.com, … “People are definitely buying this year, but the buying behavior is different,” Nickerson …

Nice video TIG Global, this is one side of the online buying behavior. There is also an emotional decision-making pattern travel buyers go through.

—

Ask the Expert Video Series: Online Buying Behavior …. This video answers the question: Do you have any research on online consumer buying behavior? …

www.metacafe.com/…/ask_the_expert_video_series_online_b…

For those that missed it…

At the 5th Annual Online Revealed Canada Conference, Steve Sorge from Mobile Fringe ran a capacity filled workshop on how to integrate mobile into this year’s marketing budget for Travel, Tourism and Hospitality professionals. Sorge clearly
identified why the …. Just like your web strategy has evolved, so will your Mobile strategy as consumer behavior continues to shift to include mobile more and more. As it is a bit of the Wild West out there right now (sound familiar? …


Online Revealed Canada, The Canadian… – http://onlinerevealed.com/

Tracking your site’s performance and visitor behavior goes by a few different monikers – site analytics, site statistics, performance tracking, etc. What it boils down to is knowing a few important pieces of data: … Not knowing how your
travel blog is doing is a bit like owning a store, and then not paying attention to whether or not anyone is shopping there, what they’re buying (or not buying), or if they leave without buying anything at all. …


Travel Writers Exchange – http://www.travel-writers-exchange.com/