As a tourism website consultant, I fully agree with NPR article on Digital Bloodhounds for the Hotel Industry.

Having combined my passion for internet and hospitality, I can see how advanced internet marketing can be, but how underwhelming some online tourism efforts are.

NPS’s article indicates the growing need for digital marketers for the hotel industry.

As a tourism website consultant, I offer experience, education and passion to make your website a success:

  • 16 Years of HTML Experience
  • 6 Years of SEO Experience
  • 5 Years of Pay-Per-Click Experience
  • Managed major tourism website redesign
  • MBA in International Tourism & Hotel Management
  • Traveling online since 1984
  • Incorporated latest best practices for tourism websites

Tourism Website success depends on upper management buy-in. Important decisions include:

  • Content Management System Cost & Feature Comparison
  • Vendor selection and PCI compliance for booking engines
  • Digital asset building
  • Copywriting for online audience that engages, informs and sells
  • Social Media Integration
  • Analytics & ROI Analysis

Any tourism website needs to lead through the complete online travel cycle. Google defines the online travel cycle as follow:

  • Dreaming
  • Researching
  • Booking
  • Experiencing
  • Sharing

A profitable websites includes content and digital assets for all phases of the online travel cycle.