Tourism Website Consultant

Archive for April, 2012

As a tourism website consultant, I fully agree with NPR article on Digital Bloodhounds for the Hotel Industry.

Having combined my passion for internet and hospitality, I can see how advanced internet marketing can be, but how underwhelming some online tourism efforts are.

NPS’s article indicates the growing need for digital marketers for the hotel industry.

As a tourism website consultant, I offer experience, education and passion to make your website a success:

• 16 Years of HTML Experience
• 6 Years of SEO Experience
• 5 Years of Pay-Per-Click Experience
• Managed major tourism website redesign
• MBA in International Tourism & Hotel Management
• Traveling online since 1984
• Incorporated latest best practices for tourism websites

Tourism Website success depends on upper management buy-in. Important decisions include:

• Content Management System Cost & Feature Comparison
• Vendor selection and PCI compliance for booking engines
• Digital asset building
• Copywriting for online audience that engages, informs and sells
• Social Media Integration
• Analytics & ROI Analysis

Any tourism website needs to lead through the complete online travel cycle. Google defines the online travel cycle as follow:

• Dreaming
• Researching
• Booking
• Experiencing
• Sharing

A profitable websites includes content and digital assets for all phases of the online travel cycle.