Archive for December, 2009

Travel Writers Case Study: Suzy: Week 18 Goals–Visitor Tracking

Tracking your site’s performance and visitor behavior goes by a few different monikers – site analytics, site statistics, performance tracking, etc. What it boils down to is knowing a few important pieces of data: Not knowing how your
travel blog is doing is a bit like owning a store, and then not paying attention to whether or not anyone is shopping there, what they’re buying (or not buying), or if they leave without buying anything at all.


Travel Writers Exchange – http://www.travel-writers-exchange.com/

Impact of E-commerce on Travel and Tourism: An Historical Analysis

Online travel agencies were booking half of the leisure and unmanaged business, E-commerce technology has changed consumer behavior for planning, …. People weren’t buying on the Internet,” An Indian Travel website owner states

A New Way to Think about Attribution

In our research, we've seen that there is generally early search activity, then a transference to vertical engines, review sites or directories to help refine options (Business.com's buying guides provide a classic example) and probably
several vendor …. Again, like so many things that hinge on human behavior, I believe the answer lies first in qualitative exploration, then quantitative verification. For any given product, or even category of products, you start to see



Out of My Gord – http://outofmygord.com/

Bazaarvoice Data Shows Product Reviews, Answers, and Stories Play

While Thanksgiving Day visitors turned to reviews to guide buying decisions in far greater numbers than in previous weeks, customer questions and answers showed the largest spike, with increases of 122% and 124% respectively,
Bazaarvoice served 71 million reviews on Cyber Monday 2007 and 19 million on Cyber Monday 2006, and this year's dramatic increase spotlights both the company's exceptional growth and the radical transformation of consumer shopping behavior.



Your Story – http://www.your-story.org/