Archive for November, 2009

Getting Buy-In For Abstract Ideas – John Sviokla – HarvardBusiness.org

These two young mathematicians designed a better method to structure online auctions and ad pricing than anyone in the industry had done before. A wonderful Wired article on Googlenomics notes that at the time they implemented this We
see in our own consulting practice that the discipline of behavioral economics can have profound effects on people’s buying behavior. In one experiment we recently did for a large travel company, a change in interface design drawing upon



HarvardBusiness.org – http://blogs.harvardbusiness.org/

Understanding Marketing Dynamics

In this case, we looked at the behavior of individual visitors buying the way that people buy certain types of financial services and travel products.

Orbitz receives $100 million from 2 investors

By AP Onlinetravel company Orbitz Worldwide Inc. said Thursday it received Travel-services company Travelport is buying 9 million shares of Orbitz for