Archive for November, 2009
Getting Buy-In For Abstract Ideas – John Sviokla – HarvardBusiness.org
These two young mathematicians designed a better method to structure online auctions and ad pricing than anyone in the industry had done before. A wonderful Wired article on Googlenomics notes that at the time they implemented this … We
see in our own consulting practice that the discipline of behavioral economics can have profound effects on people’s buying behavior. In one experiment we recently did for a large travel company, a change in interface design drawing upon
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HarvardBusiness.org – http://blogs.harvardbusiness.org/
Understanding Marketing Dynamics
In this case, we looked at the behavior of individual visitors buying … the way that people buy certain types of financial services and travel products. …
Orbitz receives $100 million from 2 investors
By AP Online–travel company Orbitz Worldwide Inc. said Thursday it received … Travel-services company Travelport is buying 9 million shares of Orbitz for …